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At present, the domestic logistics transportation equipment industry market is close to saturation, so it will be difficult to move forward. With the gradual shortening of the rise cycle of the new industry, each business model and marketing means may be copied instantly. Therefore, under the new normal of economic development, how to drive the logistics transportation equipment industry to innovate according to the market consumption demand, maintain the core advantages of equipment, and enable enterprises to successfully "break through" in the rigid marketing pattern has become the goal of today's competition.

When it is difficult to make a breakthrough in the existing product field, we can choose to focus on the diversified needs of specific consumer groups, and the product can obtain more market space through the strategy of replacing flowers and trees. Only in this way can "breakthrough" become more explosive in marketing, and "breakthrough" still has a lot of imagination in the field of marketing through transplanting flowers and trees.